The Role

Brooke, Health Atelier’s founder, and I met as part of an entrepreneurial bootcamp. After being paired in the same coaching groups, we got to talking more about her emails as a whole.

Struggling to communicate her product benefits to her audience, I worked with her to streamline a welcome flow that helped first-time buyers lessen their hesitation and purchase with the brand.

I also created a more consistent brand identity that would continue to build trust with her audience and credibility as a highly-effective wellness product.