“Hair Bacon”

One of the first large-scale, self-initiated projects I took as the head of the creative department was revamping how we displayed our Before and After strands. The original versions were difficult to work with at every level.

Alongside our newly hired graphic designer, we ideated new ways to style our hair. After a few days of visual research and experimenting, this became our new direction. It was such a success that several of our direct competitors began copying this format.

My role: Creative Direction + Styling